Braun Dieter Rams Products

Functional and unique product design.

Braun dieter rams products. In 1959 dieter rams asked erwin braun if he could design furniture for niels vitsœ and otto zapf. He was recruited by erwin and artur braun following the death of their father and his job was to modernise the interiors of the company that was launching revolutionary electrical products. Dieter rams consistently implemented his design principles over the course of over three decades as the braun design leader and this was critical for braun becoming an iconic global brand. These principles were the theoretical expression of a design approach that has been developed at braun since 1955 and that was substantially shaped over the following decades.

Milestone products from him and his team are displayed at the museum of modern art new york the centre de pompidou paris and the museum of applied arts. The dieter rams less but better exhibition at espace 24b is named after the former braun designer s iconic slogan which summed up his approach to industrial and furniture design. As head of design at braun the german consumer electronics manufacturer dieter rams 1932 emerged as one of the most influential industrial designers of the late 20th century by defining an elegant legible yet rigorous visual language for its products. These expressed what he believed constituted good i e.

A new shop just popped up online called das programm that specializes exclusively in dieter rams designed products. Steve jobs apple co founder and former ceo and jony ive the company s senior vice president of industrial design famously admired the work of braun designer dieter rams. Dieter rams born 20 may 1932 in wiesbaden hessen is a german industrial designer and retired academic closely associated with the consumer products company braun the furniture company vitsœ and the functionalist school of industrial design. As a teenager he loved to watch his grandfather who worked as a.

Formative years dieter rams was born in wiesbaden germany in 1932. What 10 dieter rams products reveal about the principles of good design even some of the lesser known work from dieter rams and his studio demonstrate his famous 10 principles of good design. His unobtrusive approach and belief in less but better design generated a timeless quality in his products and have influenced the design of many. It will help the market for our radios a year later the wall mounted 606 universal shelving system was launched.

Featuring some of the greatest hits from the designer s time at braun as well as. The dual career of dieter rams continued until his retirement from braun in 1997.